Install and set-up Yoast SEO plugin for WordPress on your store.
Get better search rankings for a product with SEO keyword optimization for a product page.
Tidy up permalinks and redirect pages on your WooCommerce store.
Optimize meta tags on your store like title, description, Facebook Open Graph tags and others.
SEO stands for search engine optimization. It means, quite literally, how you make your website search engine friendly. Search engines, such as Google, have certain sets of criteria (currently around 200) that are required to return your website in a search query.
Every website owner wants to be at the top of the Google search results, and there are 2 ways to get you there – with SEO and with paid advertising. Implementing SEO is the most cost effective way because it means you don’t have to pay for ads.
It’s worth the investment in your store to have a professional SEO expert apply a number of techniques so that customers can find your products by doing a simple internet search.
There are a number of ways that SEO can help your business grow and be found. But first you need to incorporate few SEO basic principles into your website first. Simply putting up a website attached to a unique domain isn’t enough: unless you are single-handedly directing clients to your website, which could take years.
Instead, you can use the principles of SEO to drive traffic to your site almost automatically. By optimizing your store, you allow search engines, such as Google, to find you.
If you neglect to ensure your website is search engine optimized, there is really no way to measure how much business you will lose as a result.
You would have to hand out a lot of business cards, attend a lot of networking events or pay for ads to drive traffic to your site if you weren’t using SEO tools and techniques.
A common mistake that new business owners make is that they assume that just posting on Facebook, Twitter, and Instagram will provide them with all the traffic they will need. For some of you this may work pretty well, but it’s not a good idea to avoid organic traffic altogether.
Your reach with those networking sites is only as large as your network. You need to rely on friends and colleagues to share your links and updates and after a while, they just stop doing it. You might have a few dedicated followers, but they may never translate into paying customers.
WooGuru can give you the tools you need to get your WooCommerce store on the map! We can help you install popular and effective plugins, such as Yoast for WordPress. You can use Yoast SEO plugin to optimize your WooCommerce product pages.
We can install it and monitor it, as part of our ongoing service to you. It’s not difficult for us to install an SEO plugin for you, and it’s worth every penny!
Let’s say you have an amazing set of products to share with the world. Let’s be honest, of course, you do! And you want to get those products found on the web. You’ll be competing with established businesses and new businesses fighting for search result rankings on the SERP (search engine results page), and we want to help ensure your customers can find you.
Setting up Yoast (or any other SEO plugin) for your website overall is not enough. You’re going to need to add descriptions to your products and product pages so that people can find you based on a product search, in addition to a general company search.
Product searches are conducted in a simple manner.
A lot of people will type in a search that looks like this: “princess cakes”. The results will always show the paid ads first, and then the top ranking websites will appear below that. If you don’t include keywords like “princess cakes” in any of the descriptions attached to your products, you might not rank, and you might not get noticed.
Search Engine Optimization goes way beyond simply calling a spade, a spade. There’s a technique to it, and it takes a highly skilled SEO expert to help rank your website in a more favorable position, especially if the competition for that particular keyword is fierce.
When you are first starting out as a store owner, you will be tempted to do all of the work yourself. You’ll want to build the website, create your logo, design your business cards, promote your services, and optimize your store.
But here’s the thing:
If you make cake decorations and sell them online, and you want to pound the pavement looking for clients, and you want to answer your order inquiries, and you want to place orders for materials, and you want to ship products all over the world…how will you be able to do any of those things if no one can find you?
WooGuru strives to help store owners make the most of their time and resources. Let us focus on your product descriptions and keyword optimization, so you can focus on landing your next great customer.
It’s hard to reach out and trust someone with your store, but it’s worth it! And our services are so affordable that it’s not worth the risk of going it alone.
You can also learn more about crafing great product descriptions on our eCommerce SEO guide.
What the heck is a permalink? It’s exactly as it appears to sound: it’s a permanent link. Why would you want to clean up something that is meant to be permanent, you might ask? Quite simply, they might be ugly.
While being ugly is not a crime, it can certainly slow you down…in many aspects of your online store.
Search engines prefer shorter, meaningful permalinks that aren’t ugly. A URL that clearly states the keywords of the post is the most favored.
There are settings for WooCommerce and WordPress sites that allow you to choose how you want your permalinks to be displayed. This can help your product pages rank better.
While it sounds like the touch of a magical wand is needed here, all that really needs to happen is a decision. Making the decision about how you want your permalinks to appear and be stored can speed up your website, and it can provide better search result rankings on search engines. If your website is too “heavy” with long, meaningless links, it won’t rank well.
We can help your organize your link structure so that they are consistent and easy to understand in the world of search engines, and also for humans.
WooGuru can also help you redirect outdated pages to the latest page’s URL
Finding your place on a search engine is a complex process.
Google, for example, looks for very specific pieces of information on websites to rank them for search queries.
Meta descriptions and page titles are one way that Google can find you and your store, and return your website to a person performing a search.
But why are they important? They are the hard and fast descriptors of your pages. You can’t just call your home page “home.” It needs a tag.
You need well-crafted title tags for every page on your website to ensure that search engines can find you. Each page has to be uniquely descriptive: Google, for example, doesn’t like recurring titles or meta descriptions. It wants them to be unique for each page of your store.
We’ll walk you through the process. We can help you determine which keywords to use for meta descriptions and product page titles.
You might already have some page titles and meta descriptions in place for your existing pages, but you might not be seeing the traffic you’d like. We can help change them so that they are more reflective of your store offerings and sales goals.
It takes a bit of time to learn which keywords are most appropriate for which businesses, but at WooGuru we’ve got our finger on the pulse of what’s happening in the eCommerce world.
We’ll get you to where you want to be!
We are offering a 30-day money back guarantee if you are unhappy with our service. We’ll refund you instantly. No questions asked.